In 2001 Targa Italia opened in Milan a showroom open to the
public and subtitled Design ex-factory ( " free
factory " design, directly in the factory ).
This space is intended for the presentation of new products
to its customers as well as for a retail outlet.It is not a
mere chance that this showroom should be located in one of those
Milan areas where different realities are mingled.
Publishing and advertising companies can be found next to old
factories waiting to be reused, to a Tramway Company depot in
a Milan dimension after Sironi's Style.To us this site has also
become the place where we design and experiment the furniture
and objects destined to mass-production.A kind of " laboratory
" where, stage by stage, we can obtain a product to suggest,
which can always have an idea and keep our initial energy that
has fed our research.
Targa Italia Space is also the place where the expositive manners
most appropriated to the product are tested, the mix of products
populating Targa Space is always the result of an original research,
of an experimentation made by Targa itself.This space is also
the centre of collateral manifestations that will periodically
supplement our work, as a stimulous to research, as a mere form
of curiosity towards the other arts and the outside world.